Advertising campaign

To promote the documentary, it is essential that we have some form of advertising to go with its release. As a group we have decided on how we will be arranging our advertising campaign.


-Together, we will be creating a radio advert
-Individually, we will be creating our own advertisement packs, which will be poster-based work.

As preparation for the radio advert we just wrote down a few rough ideas, and how we will create it.

These were:

- Bit of Speech from Ken Clarke
- A repetition of the word wikileaks
- Upbeat music (possibly from doc)
- Use of deep pitch and possibly echo
- Range of people in our sixth form to possibly 'voice act'

Equipment needed:
- Macbook pro for Garage band
- Yeti Microphone

For my own task, I have decided to create 3 different posters to go into my advertising pack.

- One of the posters will be situated on a billboard, one which you would see on a motorway/main road


This poster will need to be very simple and easy to look at. Those who will see it will be driving, so given the circumstances won't have a lot of time to look at it in detail/for a long period of time. Very wide and not so big in height.


- Another will be in the size for a bus stop to go on its advertising board


Again, this will also need to be fairly simple, with an simple message to give out. Will carry a little bit more text than a billboard as some people may walk past it, stop next to, due to it obviously being a bus stop! Higher than wider.

- The final poster will be one which fits into a whole page of a magazine



This would contain more text and detail as the viewer will have time to read it. This would need fairly more planning and will suit the size of around an A4 piece of paper.

By creating these posters I have covered three important ratios in width and height. It will also be appropriate to create these as they will all differ in detail and picture due to the circumstances in where they will be applied. I will now move onto the design of both advertising pieces!